Wednesday, March 14, 2012

Drawing on Experience

Peter Wells recalled the rather unusual circumstances that brought the Berkshire Design Group to Northampton nearly a quarter-century ago.

He and Richard Klein were working for a landscape architecture firm in Wilmington, Del. when they decided, after many years of talking about it, to go into business for themselves. The question was, where? To answer it, the soon-to-be partners undertook an unscientific yet effective (using hindsight) market analysis.

"We actually got out a map of the United States and started putting pins in the areas where there would be what we would call quality competition," Wells explained, adding that the goal was to identify attractive, livable …

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